About Us


Eden Dancewear launched in Spring 2017 driven by the ambition to create the most glamorous dance wear, hand-manufactured by experts in the UK. Our collections are inspired by what dancers want to wear and be seen in, whilst remaining comfortable and durable. 

We are proud to have Eden Dancewear Ambassadors who represent our brand; they are not only accomplished dancers but also share our principals and integrity. When you step outside your local dance school into the wider dance community you can feel part of something special with our brand as our core values are that we include everyone and we are not elite. Dancing should be fun and dancers should support one another. The Eden Dancewear community is one filled with love and friendship. 

We hope you enjoy browsing through our website and that you find something you love for yourself or that dancer in your family. 


Sarah-Louise Cole

Managing Director

Sarah-Louise has always had a passion for dance and studied Russian Ballet as a young girl, she even travelled to Moscow to gain experience. An accomplished business woman in her own right, Sarah-Louise first became a company director at twenty-one years old, she is the Managing Director and majority shareholder of Eden Store Ltd, however, first and foremost she is a real dance mum. Known on the dance circuit, Sarah-Louise has been heavily involved with supporting her daughter Eden since she was only two years old. Sarah-Louise has a real understanding of both how the dance world operates and what is required from a successful dance wear brand. Sarah-Louise's vision for the concept of the brand and the product designs has led to the brand's worldwide success, she is at the heart of Eden Dancewear, to her it is not only a business, but also her passion!


Baron Cole


Baron has been a company managing director for years and has a clear understanding about what it takes for a business to run successfully but most importantly is there to support his wife Sarah-Louise with the running of the business whenever she needs it. Baron has been a photographer ever since he trained aged 16 so handles some of the brand's photography. As well as having contacts in the dance industry throughout the world Baron also has contacts within the film industry. Baron helped produce and direct the music video for Official Salvo and Real Rikz's song 'Yh We Shqipez' and also produced and directed the music video for Mackenzie Sol’s song ‘Blow Your Mind’ https://www.youtube.com/watch?v=WXhkF7X0_hg , he also helped organise and run the Dance Moms tour through 7 cities in the UK with Abby Lee Miller and the cast in 2019. 


Eden Cole

Co-Designer & Inspiration for the brand

Eden was the inspiration for starting Eden Dancewear. When Eden was born she had congenital heart defects and endured two open heart surgeries at a very young age. It was a miracle that she recovered so quickly and found her passion in dance. At two years old she attended a small local dance school for a while, after which she joined a larger school where she was involved in many shows including performing solos. She was the youngest member to join the acro squad which is something she has always particularly enjoyed. Having achieved excellent grades in singing, ballet, jazz, tap and acrobatics Eden successfully auditioned for Tring Park School For The Performing Arts where she became one of only two girls as young as eight years old in the whole school. Eden’s family moved from Dorset to Tring in Hertfordshire so that Eden could attend as a day pupil enabling her to continue to pursue other performing arts related interests outside school including launching Eden Dancewear. Eden has modelled internationally and starred in music video 'Blow your Mind' with Mackenzie Sol as well as a cameo appearance in a London grime music video. She has attended many master classes and performed a solo in a Welsh dance competition where she came runner up. She has met many stars from the world of dance including Louie Spence, Darcey Bussell, Sylvia Young and Bonnie Langford and has become close friends with many choreographers and dance photographers across the UK as well as the USA including choreographer Guy Groove, pop star Mackenzie Sol, Ashley and Brittny Sugarman and the cast from Dance Moms TV show. She is close to Abby Lee Miller from the hit show which aires in 137 countries and Eden has toured the UK with Abby Lee Miller three times, the last of which was when Eden hosted Abby Lee and the cast of Dance Moms 2019 through 8 cities across the UK across ten days. Eden performed on the main stage at Move It in March 2017, March 2018 and March 2019, and performed in the Nutcracker at the Aylesbury Waterside Theatre in March 2017 for the National Youth Ballet. In October 2017 she started filming the new Tim Burton Productions / Walt Disney movie 'Dumbo' and loved meeting Tim Burton as well as the cast including Colin Farrell, Eva Green, Michael Keaton and Danny DeVito who took the time to chat to her. The film was released in 2019 and Eden featured in a scene when the crowd were running away from the circus. In May 2018 Eden played a young Welsh Villager in the new 'Voyage of Dr Doolittle' movie with Robert Downey Junior. She loved meeting Robert who she said was great fun to be around on set. This film is also due for release soon. Eden loves travelling and learning about other cultures. Her favourite cities are New York, London and Paris, but most of all Los Angeles where has spent her summers, enabling her to spend time at famous dance studios such as the Millennium Dance Complex and the Abby Lee Dance Company. She also visited DancerPalooza in Long Beach California in 2017. Eden loves the theatre and has seen most of the World’s greatest musicals both in the West End and Broadway, where after watching The Lion King she was invited back-stage as a special guest to meet the cast. Eden has become well known throughout the UK and internationally and has a huge amount planned for the future, particularly with Eden Dancewear which launches several collections of dance wear and active wear each year. Naturally she is an integral part of #teameden and after 3 years as an ambassador she has now taken a step back to concentrate on designing her own collections.




Eden Dancewear has a Registered Trademark