About Us


Eden Dancewear launched in Spring 2017 driven by the ambition to create the most glamorous dance wear, hand-manufactured by experts in the UK. Our collections are inspired by what dancers want to wear and be seen in, whilst remaining comfortable and durable. 

We are proud to have Eden Dancewear Ambassadors who represent our brand; they are not only accomplished dancers but also share our principals and integrity. When you step outside your local dance school into the wider dance community you can feel part of something special with our brand as our core values are that we include everyone and we are not elite. Dancing should be fun and dancers should support one another. The Eden Dancewear community is one filled with love and friendship. 

We hope you enjoy browsing through our website and that you find something you love for yourself or that dancer in your family. 


Sarah-Louise Cole

Managing Director

Sarah-Louise has always had a passion for dance and studied Russian Ballet as a young girl, she even travelled to Moscow to gain experience. An accomplished business woman in her own right, Sarah-Louise first became a company director at twenty-one years old, she is the Managing Director and majority shareholder of Eden Store Ltd, however, first and foremost she is a real dance mum. Known on the dance circuit, Sarah-Louise has been heavily involved with supporting her daughter Eden since she was only two years old. Sarah-Louise has a real understanding of both how the dance world operates and what is required from a successful dance wear brand. Sarah-Louise's vision for the concept of the brand and the product designs has led to the brand's worldwide success, she is at the heart of Eden Dancewear, to her it is not only a business, but also her passion!


Baron Cole


Baron has been a company managing director for years and has a clear understanding about what it takes for a business to run successfully but most importantly is there to support his wife Sarah-Louise with the running of the business whenever she needs it. Baron has been a photographer ever since he trained aged 16 so handles some of the brand's photography. As well as having contacts in the dance industry throughout the world Baron also has contacts within the film industry. Baron helped produce and direct the music video for Official Salvo and Real Rikz's song 'Yh We Shqipez' and also produced and directed the music video for Mackenzie Sol’s song ‘Blow Your Mind’ https://www.youtube.com/watch?v=WXhkF7X0_hg